Next Generation Ford Ranger Emerges as Saudi Arabia’s Best Light Vehicle at “PR ARABIA National Auto Awards”

Following its recent launch across the Middle East region, the Next Generation Ford Ranger has been awarded the “Best Light Vehicle (Pickup Truck) of the Year 2023” at the eleventh edition of the “PR Arabia National Auto Awards” for the Kingdom of Saudi Arabia

The announcement was unveiled at the annual PR Arabia event held in Jeddah, graced by the patronage of the Saudi Automobile and Motorcycle Federation. The gathering drew the attendance of prominent stakeholders within the local automotive sector, regional representatives, and distributors representing a wide spectrum of automotive brands. Additionally, journalists and content creators from across the Kingdom were also present, marking a diverse and influential audience at the event.

The Next-Generation Ford Ranger was recognized as the best light vehicle, securing approximately 43% of the votes from the judging committee and the audience through the award’s website.

The Next-Generation Ford Ranger boasts a rich safety heritage, fortified by protective shields integrated into critical areas such as the steering system, chassis, transmission, and shift lever. These enhancements significantly elevate safety benchmarks within the pickup truck category. Engineered for superior performance and versatility, the Next-Generation Ranger caters to a spectrum of customer needs and lifestyles. Its hallmark traits include a unique design, cutting-edge technologies, all while maintaining unwavering safety and comfort standards.

Upon accepting the award, Ahmed Kahwaji, Managing Director of the Ford brand at Mohamed Yousuf Naghi Motors, remarked, “We’re immensely proud of the Next-Generation Ranger’s recognition with this prestigious award, underscoring its exceptional performance, captivating design, and seamless driving experience. Despite its recent launch in the Kingdom, this model has garnered significant attention and demand among automotive enthusiasts across the market, and we’re confident this success will continue to grow.”

He further emphasized, “This accolade reaffirms our dedication to fortifying Ford’s leadership position through our centers and showrooms. Our commitment remains unwavering in intensifying efforts to offer customers the best service, ensuring availability of spare parts, top-notch maintenance, and exceptional after-sales support.”

Rasha Ghanem, Communications Director at Ford Middle East, expressed Ford’s gratitude by stating, “On behalf of Ford Middle East, I would like to thank the entire committee at PR Arabia for recognizing the Next-Generation Ford Ranger as the Best Light Vehicle for 2023 – a testament to its innovation and versatility in the pickup truck category. At Ford, our commitment to a customer-centric approach shapes our engineering solutions. The next-generation Next-Gen Ford Ranger embodies specialized and distinctive features tailored to cater to adventure enthusiasts in our region, meeting their needs and elevating their lifestyle.”