TCS Wins Economic Times Best Brand of UAE Award for its Brand Reputation and Business Impact

DUBAI | ABU DHABI, October gulftech : Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a leading global IT services, consulting and business solutions organization, has won the 2021 Economic Times Best Brand of UAE award, recognizing the strength of its brand reputation in the Middle East region. TCS’ innovative solutions that drive digital transformation, customer-centricity, and social commitment are key to its brand growth over the last two decades.

The 2021 Best Brand awards by the Economic Times (from the Times Group, India), celebrate the top global brands. These brands are evaluated based on their overall market share, workplace culture, business ethics, social commitment, degree of innovation, and degree of expansion into international markets. TCS was one of only 10 brands given the Best Brand status, and the only one from the IT industry to be given the honor.

Over the past 25 years, particularly in the last decade, TCS has built a significant brand presence in the Middle East. TCS’ customers include key regional players from banking, retail, telecoms, government, tourism, aviation, manufacturing, and utilities. TCS leverages its deep contextual and domain knowledge across industries, as well as its world-class expertise in digital technologies to help these customers digitally transform and grow their businesses.

Customers are plugging into the TCS innovation ecosystem to create new products, services, and customer experiences. To facilitate these engagements, TCS has established a Customer Experience Center and an All-Women Business Center in Riyadh, Saudi Arabia. To foster the ecosystem of innovation, TCS has partnerships with top universities in the region including UAE University, Mohammed Bin Rashid School of Government UAE, and King Abdullah University of Science and Technology Saudi Arabia.

Sumanta Roy, Regional Head, Middle East, Africa, and Mediterranean, TCS said: “We are delighted to win the Economic Times Best Brand of UAE award. Our sustained investment in research and innovation and nurturing local talent has significantly enhanced our brand and made us the partner of choice for leading companies across the Middle East. Along with our customers and ecosystem partners, we look forward to contributing to the nation’s transformative and sustainable growth in all the years ahead.”

The Best Brand Award follows TCS’ recognition as a Top Employer in the Middle East by The Top Employers Institute. In the past, TCS has also won the World Quality Congress Saudi Arabia Leadership Award, the King Khalid Sustainability Award and the Mohammed Bin Zayed International Robotic Competition, amongst others.